DESIGNBRAINBUCKET: Sartorialist Style

Once again I'm going back to something that Kate Vandermeer of ISpyStyle shared with us in her lecture a few weeks ago. Now if you don't already know The Sartorialist I urge you to head over there and have a quick scroll before trying to make sense of this post. Scott Schuman - 'The Sartorialist' - basically rolls around the world taking snaps of attractive, fashionable people and posts them up for all us style hungry folk to munch through. I can't tell you exactly how many thousands of followers are mulling over his blog daily but I know that the number is huge. He has somehow managed to develop a rather wonderful online style mecca and since it's on the web for the whole world to follow - it has worked.

The styles picked up by the Sartorialist are pretty well synonymous with the blog and instantly on trend simply because they fit into the 'Sartorialist-like-styling' category. The gang at Refinery29 have picked up on some trends that The Sartorialist seems to lean towards and formulated a lovely little flow chart to help us get 'snapped' by the main man himself. While I'm sure it's not foolproof - it is very funny and very, very true. A really strong sense of style runs through The Sartorialist's blog and if he were to decide to design a label I think we could all predict the direction of the collections. The most interesting part in his formation of such an identifiable style is that it is pretty well globally known (not to mention that this worldwide recognition is primarily through his blog!). Sadly I haven't been able to find a copy of the chart which is high enough quality to post up here for you so you're going to have to do some work and head to Refinery 29 and have a look for yourself. It's interesting to see that his blog and his style interests have such a strong common thread that can be summed up so succinctly and charismatically by Refinery29. Have fun!

Some examples I paired up for you ...